AI is no longer sitting somewhere off to the side of marketing waiting for everyone to decide whether it matters. It’s already in search, advertising platforms, creative tools, analytics and the way people research, compare and make decisions. It’s also already part of how we work at Bungalow. We use it for research, analysis, working through strategy, spotting patterns, improving workflows and adapting content across channels. Sometimes it saves time. Sometimes it helps us l

Google and Meta have been automating parts of paid advertising for years. The platforms already make decisions about bidding, audience delivery, placements and which creative variation someone is most likely to see. What is changing is the scale and sophistication of that automation. Google is moving more Search campaign features into AI Max, while Performance Max and Meta's Advantage+ products already allow the platforms to control significant parts of campaign delivery. Thi

It has never been easier to turn an idea into marketing content. AI can help businesses and creative teams develop articles, social content, images, emails, campaign concepts and advertising variations faster than ever before. It can open new creative directions, accelerate production and make sophisticated tools available to more people. That is a significant opportunity. It also means the volume of content will continue to grow. Attention will not grow at the same rate. Whe