CouriersPlease Brand Refresh
The Vision:
CouriersPlease key brief of 'evolution, not revolution' was our guide for their brand refresh. The national rollout would span all channels, including vans, buildings, digital platforms, and print and the group was looking to support Franchise Partners with a more cost effective van livery as part of the project. A significant aspect of the refresh was also the communication of the brand’s commitment to sustainability.
The Creative Process:
We embraced and celebrated CouriersPlease’s 40-year heritage as the people who deliver for Australians, while also delivering a contemporary nod to the ‘delivering for people and planet’ tag. This was achieved through custom illustrated iconography within the logotype that tells the story of the brand’s mission.
"The logo has a clever new typographic design, with the ‘O’ not only depicting a location point on a map but also a head-and-shoulders outline to convey the brand’s people-focused culture. Whether a franchisee, an employee, or a customer, CouriersPlease’s people are at the heart of the company." — B&T Magazine
Impact and Outcome:
The refresh has been successfully rolled out in 2024, offering 5k plus cost savings for Franchise Partners on their van livery and securing CouriersPlease strong position in the market. The brand refresh has been featured in multiple media publications, including B&T Magazine, Franchise Business, Retail Biz, and Franchise Executives.