Updated: Nov 9, 2020
Whether you’re starting up a new business or your brand needs an identity refresh, getting the design aspects right is crucial to ensure your brand or business is conveyed accurately to your clients or consumers.
Hiring a professional graphic designer is the best way for you to elevate the visual aesthetic of your brand. A lot of people just starting out give designing their first logo a try themselves using template-based software such as Canva opposed instead of reaching out to a professional. This poses a few constraints:
Design templates are limited in designs and styles which means your brand design will look like someone else’s.
The design will inevitably be off-brand and will not make you stand out from the crowd.
To be blunt, the final result will be ‘basic and generic’ as said by TMB Designer Shelby.
A professional graphic designer has a thorough understanding of colour, typeface and spacing/proportion. This means that they can present you with a bunch of options that make sense visually. For example, if you need a new logo, the design decisions will make sense according to your brand identity and your target market.
Another reason how a professional designer can elevate your brand is by better visualising your identity and ethos better than you. No, this isn’t an insult to you, graphic designers (well at least the TMB designers) have this magical gift where they can turn your written or verbal brief/idea into a visual masterpiece.
A graphic designer will create assets that appeal to your audience, which, as a brand or business owner you may have trouble doing on your own as your attachment to what you ‘think’ will work best may be holding the design opportunities and potential back.
If you’re in need of PROFESSIONAL and CUSTOM graphic design work, get in touch!