Marketing, design and communication like many industries is a continually changing landscape. At the Marketing Bungalow, we are always researching and reviewing the latest data and trends that can support growth and maximise outcomes for our clients. Never stop learning! We’ve compiled 20 facts and figures that may be helpful for anyone in business or those who love stats just as much as us! Which is your favourite and what surprised you the most?
ONE:
An average customer needs 11 touch points on the path to purchase and, 70% of consumers visit three or more channels when doing a product search. (Forrester, 2020)
TWO:
In Australia, almost eight in 10 people (79%) use social media, which is 10 points higher than the previous year. (Sensis, 2018)
THREE:
During COVID-19 48% of people have purchased goods and services online at least once per week while working from home. 13% have purchased every day. (Nielsen, 2020)
FOUR:
Among digital channels, email comes out as the digital channel that marketers have the most confidence in (with 67% of respondents being very confident that they know how to measure its ROI). (Nielsen, 2020)
FIVE:
Mobile web traffic has consistently accounted for about half of all global web traffic since the beginning of 2017. (Statista, 2020)
SIX:
99% of consumers check their personal emails at least once every day and 68% of respondents say marketing emails influence their purchase decisions. (HubSpot 2019)
SEVEN:
B2B companies with brands that are perceived as strong generate a higher EBIT margin than others. (Forbes, 2019)
EIGHT:
As of Q1 2020, there were 2.6 billion monthly active Facebook users. (Statista, 2020)
NINE:
Marketers in the medical, retail, and travel industries should avoid using the word “free" in email subject lines, but the restaurant and entertainment industries can certainly benefit from it. (Mailchimp, 2017)
TEN:
The estimated loss of revenue due to ad blocking is expected to increase to $2.12 billion in 2020. (Statista, 2018)
ELEVEN:
Millennial consumers show the strongest preference for video content from brands. ((HubSpot, 2017)
TWELVE:
Google processes over 3.5 billion searches per day (Internetlivestats, 2019)
THIRTEEN:
88% of shoppers trust online reviews as much as they trust personal recommendations. (SearchEngineLand)
FOURTEEN:
Content marketing gets three times more leads than paid search advertising. (Content Marketing Institute)
FIFTEEN:
Australian Users and Social Media
Facebook: 15,000,000 Monthly Active Australian Users
YouTube:15,000,000 Unique Australian Visitors per month
Instagram: 9,000,000 Monthly Active Australian Users
Snapchat: 6,400,000 Monthly Active Australian Users
WordPress.com: 5,800,000
Twitter: 4,700,000 Monthly Active Australian Users approx
LinkedIn: 4,500,000 Monthly Active Australian Users approx
Tumblr: 3,700,000
TripAdvisor: 2,800,000
Yelp: 1,500,000
(Source: Vivid)
SIXTEEN:
The most common publishing cadence for social media marketers is three-to-four times per week. (HubSpot, 2020)
SEVENTEEN:
Paid Social Media Advertising Clients (SME’s) see an average increase in website visits of 33% within the first three months of campaign activation. (The Marketing Bungalow, 2019)
EIGHTEEN:
Choosing brand colours wisely can impact how people perceive your brand. In fact, using a signature colour can increase brand recognition by 80 per cent (Reboot, 2018).
NINETEEN:
Consistent presentation of a brand has seen to increase revenue by 33 per cent (Lucidpress, 2019).
TWENTY:
LinkedIn is the second-most popular social media platform used by B2B marketers, ranking only behind Facebook. (Statista, 2019)